Marketing and Publicity for Creators Toolkit
17 Pages
It is oft-repeated (but not true and not that helpful) that publishers expect creators to do “everything these days” to promote their project. It can feel like that, but take heart! This toolkit will help you think through the conversation you want to have with your publishing partners about promotion. After working through this toolkit, you’ll have a list of marketing and publicity tactics that are effective or you and your career, the rationale behind what’s on that list and what’s not, and tools to create a workable understanding of and division of labor for marketing and publicity plans.
17 Pages
It is oft-repeated (but not true and not that helpful) that publishers expect creators to do “everything these days” to promote their project. It can feel like that, but take heart! This toolkit will help you think through the conversation you want to have with your publishing partners about promotion. After working through this toolkit, you’ll have a list of marketing and publicity tactics that are effective or you and your career, the rationale behind what’s on that list and what’s not, and tools to create a workable understanding of and division of labor for marketing and publicity plans.
17 Pages
It is oft-repeated (but not true and not that helpful) that publishers expect creators to do “everything these days” to promote their project. It can feel like that, but take heart! This toolkit will help you think through the conversation you want to have with your publishing partners about promotion. After working through this toolkit, you’ll have a list of marketing and publicity tactics that are effective or you and your career, the rationale behind what’s on that list and what’s not, and tools to create a workable understanding of and division of labor for marketing and publicity plans.
Preview the toolkit below:
